Box fit shirt with colorful bug print by Stockholm based brand, Dedicated. Launched in 2012 by a group of friends, Dedicated work with artists and illustrators to create cool street-wear collections with a conscience. 100% Tencel
Why Choose Tencel? Tencel® is the brand name for Lyocell, a form of rayon. It is an award-winning eco-fibre made from tree cellulose farmed on wasteland. It is highly economical in its use of energy and natural resources, it is bio-degradable and it looks and feels great. It’s made from wood pulp, so it’s also recyclable. It doesn’t get bleached and it’s naturally wrinkle-free, so you don’t need to waste time or energy ironing it! Not all Lyocell fabric is made from sustainable wood, though, so check labels carefully, and as usual, try to find a product that’s been dyed with a low-chemical or vegetable colourant. As with many materials, Tencel production uses chemicals in the pulping process, but this is done in a 'closed-loop' system, so is benign – the thing that makes Tencel special is the recovery and reuse of up to 99.8 percent of the solvent used in that process, and the remaining emissions are broken down in biological water treatment plants.