Colourful, fun and super soft socks made from sustainable bamboo by UK Fair Trade pioneers, Shared Earth.
- 75% bamboo viscose, 22% polyamide, 3% elastane
- Machine washable at 40*
- Eco-friendly & Fair Trade
Why Choose Bamboo?
Bamboo grows without the need for fertilisers or pesticides.
Naturally requires less water (a third of the water required to grow cotton), farmers don’t need to irrigate their crop, saving water in a country where water shortages are a big problem.
Bamboo yields are ten times higher per hectare than cotton and the plant rarely needs replanting, sprouting on its own.
Bamboo yarns require less dye than cotton and keep their colour for longer.
The bamboo used in Shared Earth's socks is processed into yarn in Rajasthan, India then transported and made into socks in Tamil Nadu. The sock factory is in Perundhurai, a rural district of Tamil Nadu. 17 workers are employed, 6 men and 11 women, with both sexes in positions of management and they earn about 48% above the minimum wage. They follow clear fair trade principles in their production. They don't have any child labour and the staff are valued and included in decision making processes.
About the brand
Shared Earth is a UK pioneer in supporting the Fair Trade movement. Founded in 1986 by Jeremy Piercy, Jeremy travelled to India after leaving school and wanted start a viable company which helped to redress the imbalance of wealth in the world, working together with artisans overseas, provide customers with quality, design-led products showing that people can work together for mutual benefit, no matter what their race, religion or culture. Shared Earth’s original shop opened in the mid 80’s and is still going strong today and, as a member of WFTO (World Fair Trade Organisation), Shared Earth UK’s performance is monitored regularly against the Ten Principles set by WFTO for Fair Trade organisations.
